Wednesday, August 29, 2012

Chapter 1 History and Mission Statement

                                                                        Mission

     UNIQLO, in its efforts to create the highest quality as well as high-performance clothing, has worked with manufacturers from all around the world to acquire great high quality materials such as premuim down, Supima cotton and cashmere to produce clothing nothing short of being comfortable, affordable and of high quality. UNIQLO has created new demand by collaborating with material manufacturers, leading to products such as HEATTECH, and the ultra-light down.

  History

    UNIQLO started off as a unisex casual wear store in Fukoro-machi. At that time the stores original name was "Unique Clothing Warehouse". In 1998 the first urban UNIQLO store in Tokyo's Harajuku shopping district was open, and in no time UNIQLO was spread all throughout major cities in Japan. 

    In 2001, UNIQLO began its global expansion with the opening of its first overseas store in London, and then continued its expansion by opening stores in the U.S., France, China, South Korea, Singapore, and Russia, while launching more stores in the U.K. and in Japan. 



Sources : UNIQLO