Chapeter 10: Product Concepts

Product Concepts

     UNIQLO, like I mentioned in my previous posts do not emphasize their logo. If a person were to wear a shirt from UNIQLO, most people, if not every person, on the street would not recognize it as a UNIQLO product. For example, it is so easy to analyze an Abercrombie and Fitch shirt in a crowd because their obvious logo is a moose. They would rather focus on the quality of their clothing than making a logo to make their company famous. Since they like to emphasize that their clothing is "Made For All," they wouldn't want to create a logo so that there will be people who don't like the idea and won't wear their clothing.
     Another thing they like to focus on is original, clean clothing. They want to sell shirts that are great for everyday wear, for lounging around and for basic days. Their t-shirts can be worn under sweaters, by itself on a regular non-eventful day, and as layering. Their clothing is basic so that anyone and everyone could wear so their products speaks for themselves, something they really want.
     They also provide clothing for both males and females and now children too, which really stresses their idea of "Made For ALL." They want to be able to have their clothing accessible to anyone and everyone and what better way than to have clothes for all types of people? Their clothing also doesn't discriminate against certain races because, again, they want to make clothing for everyone, unlike a lot of the stores that are out there right now. They're either focused on one race group or an age group while UNIQLO is available to all types of people.