UNIQLO is becoming Japan's top brand and is expanding its sales outward to other countries. In order to become a top brand, it's main focus was to put emphasis on urban stores. They have become an increasingly attractive tenant of department stores and commercial buildings. These urban stores generate strong sales and are popular with customers who have help broaden their name.
UNIQLO is known for their exceptional quality. To ensure the development of the products of exceptional quality, it has refined its SPA (Specialty store retailer of Private label Apparel) business model. This allows for control of the entire business process — from planning and design to material procurement and sales. They are continuing to develop products of exception quality in order to "create clothing with new and unique value and to satisfy customers worldwide.”
They also care a lot about their customers and their feedback. The UNIQLO Customer Center receives approximately 70,000 comments from customers annually. Their HEATTECH product continues to become refined each year based on the customer feedback. With feedback from their customers, UNIQLO is able to produce the exceptional quality that it does.
Source: UNIQLO
