Advertising is an important part of every business. Without advertising, companies won't be able to show their full potential to the world and not as easily either.
One of UNIQLO's most famous products, like mentioned in my previous posts, are their HEATTECH clothing. When it was first introduced, it was advertised on billboards, trains, taxi's, and on bus stops. It grabbed people's attentions by showing off the various benefits that it has which include: fiber that makes it anti-static, fabric that absorbs moisture for quick drying, odor control, stretchable comfort, fabric that is non-deforming, and last but not least heat generation which allows heat to be kept in.Another major factor to their advertising is their logo and slogan. Their famous logo could now be recognized by many of the people in New York City because it's unique and original. Their slogan, "Made For All" catches many people's attention because their clothing is known to fit the needs, wants, and sizes of every person. UNIQLO's approaches to good advertising is working to their benefit because people do enjoy businesses where their logo isn't too flashy, which UNIQLO's clothing don't have their logo on them, and people like hearing that there's a store that's capable of selling things that everyone would want. "Made For All" implies that every person in the world can shop in their store.
UNIQLO has successfully advertised their company in New York City with their HEATTECH as well as their other products. Whenever I walk into UNIQLO, there's always a bunch of people who are in their HEATTECH section and there are hundreds of people who go into their stores each day.
