Sunday, October 14, 2012

Chapter 15: Retailing

Retailing

     UNIQLO is a welcoming and clean store with staff members that are friendly and helpful. I know from experience because I shop there frequently and I even stopped there today, at the SOHO store, to look for a pair of jeans and a shirt.

     When I stepped in today, I was welcomed with a fresh face who said hello and didn't bother me like most workers of retail stores do by bombarding me with "can I help you" questions. Although I wanted to do some shopping, my goal was to ask a worker what the HEATTECH really is. I've done research online for this blog but I wanted to hear it from a worker who should be familiar with the product. I asked an employee who was folding jeans on the second floor and he was more than happy to assist me. He said that HEATTECH was one of their most proudest products because of its amazing features. It absorbs any sweat you precipitate, keeps heat in, and its "mad" comfortable. The technology offers to solve the problems that many of their customers have. He said if you sweat a lot, this product is perfect for you. If you get cold easily, this product is for you. If you like something comfortable yet casual, this product is definitely for you. If I didn't know about the product before, I'd buy the shirts on the spot from his convincing but I already have about 10 HEAT TECH shirts already.

     When I left, the same young man who said hello said a warming good-bye and have a nice day. The employees are helpful and active, which are qualities of a good staff.