Saturday, October 27, 2012

Chapter 18: Sales Promotion and Personal Selling

Sales Promotion and Personal Selling

     Although there isn't a sales section for UNIQLO, there are certain times in the year where they offer different promotions.
     For every flagship store they opened in New York City, they had promotions on their apparel as low as $5.99. In their UNIQLO 5th Avenue store, they offered women's jeans for as low as $9.90. This brings a lot of customers in and the customers get a chance to enjoy what UNIQLO has to offer. They also had a promotion a couple of months back where they were selling their HEAT TECH T-shirts for half the price! The HEAT TECH T-shirts are originally $5.99-6.99 so essentially, they were selling t-shirts for $3!
     Along with promotions, UNIQLO teams up with different companies or organizations to offer collaborated apparel. For example, there was a time when they were selling limited edition Hello Kitty clothing. Also, when Japan was hit with a massive Earthquake that killed thousands, they sold T-shirts to help the relief. I walked into the store during that time and there were many t-shirts saying "Save Japan." I specifically remember one of the T-shirts saying, "with all my heart, to Japan."
     UNIQLO doesn't have many promotions throughout the year, such as not offering lower prices during Black Friday, but they are very big on their advertising. Just like I said in my post prior to this one, UNIQLO advertises on trains, buses, cabs, and billboards. Advertising is an important part of how they get the attention of their customers.