It is important for any business to think about their consumers with every action they take and UNIQLO puts a lot of emphasis on making their consumers happy.
For starters, UNIQLO gets the attention of many of their consumers by posting ads on subway lines and stations and on taxis. It's crucial for a brand like UNIQLO to advertise and make their brand known by display because UNIQLO does not have a logo. It's easy to spot brands like Abercrombie and Fitch, Hollister, and Ralph Lauren because once you see the moose, bird or horse, you'll know exactly what brand it is. To UNIQLO, their brand speaks for itself and the only way to know what brand their clothing is, is to look at the tag.
With their consumers in mind, UNIQLO also provides a service that many stores don't provide: Pant tailoring, FOR FREE! If you come into the store not satisfied with the way your pants fit, they can cut your pants to your desired length and they can even make a pair of long pants into a pair of shorts.
Another thing that will satisfy their consumers is their discounted prices. About a month or two ago, UNIQLO offered a sale on their t-shirts: $3 a tee! Who could resist that? And on their grand opening of their stores in NYC, they sold pants that were regularly priced at $59.90 for $9.90! Which is such a steal!
UNIQLO has always said that their brands catch phrase is "MADE FOR ALL" and in many ways, they are achieving this phrase. UNIQLO's products can be worn by anyone and they do not target one type of person. Unlike many brands like Abercrombie that focuses on one type of people: Caucasians, UNIQLO wants their products to be more globalized and "MADE FOR ALL."
It is very important for UNIQLO to satisfy their consumers and they are doing a very good job at it thus far.
